There are many ways to promote your web site. We'll mainly discuss on search engine because it's the most effective way.
Announcing your arrival on search engines:
The links below go directly to the addURL pages of major search engines:
- Azoos
- AOL Search
- AltaVista
- Lycos
- Inktomi
- MSN Search
- Yahoo
Get on the top of major search engines:
1. Use META tags.
Most search engine will look inside META tags in your web page. Here is the example of how to use<META>tags.<meta name="description" content="How to promote your web site.">These META tags should be put in
<meta name="keywords" content="announcing web site, web submission, web promote, internet promotions, submit"><HEAD></HEAD>. In "description", put the brief description of your page. In "keywords", list the keywords that you think your visitors will find your site by typing those keywords. You can separate each keywords or description by using comma (,) as shown above.2. Page Title
Infoseek will use your title as the priority in their search process. Name your title carefully. Try thinking about what keywords your visitors will type to find your page. Yahoo also uses page title and the description that you submit to search.3. Contents of your page.
Some search engines such as Excite will not read META tag but it will look at the content of your site. If you use image map, please make sure that you also have words as an alternative.4. Don't repeat the same keywords more than 5 times in META tag.
Lycos, will ban your page (by placing it down the list or not listing it) if they find that you are repeating words to improve the ranking.5. Make sure that there are keywords in 3 places.
Yeah! Make sure that there are keywords in 3 places: META tags, page title, and contents of your page.6. Social Networking.
Of course one of the most important and easy ways to guarantee your site is marketed to the world is through social media. Exposure from sites like Facebook, Twitter, Linkedin, YouTube and more are essential for success in promoting your site, so make sure to have active accounts and utilize these social networking sites to the best of your advantage. Have detailed and well-designed accounts and profiles, with good content to give your site or company its edge over competitors. Each type of network has their own advertising channels and campaigns as well which can really generate a great buzz and profits for your site. There is plenty of help out there to, sites like Keybroker Social will help you manage your social media campaigns very effectively. So make sure your company and site is social media ready, otherwise you will be missing out on a great opportunity.Search Engine Secret:
Search Engine: Processing Time: Use <META>How it works: AltaVista 1-3 days Yes AltaVista will look for page titles and description in <META>to match search keywords. About a month after your submission, it will revisit your site to find other pages to be added.Excite 4-6 weeks No Excite will look at the words in your pages. Make sure that your pages contain keywords that visitors will use to search for your page.Excite follow the links on your pages to find other pages on your site to be added. It will also follow frames links and may index the pages inside your frames. HotBot 3-5 weeks Yes Pages that has keywords in <META>will be rated higher than pages that do not have<META>. It will looks in both META tags and page titles, so make sure keywords are in both places. Some common word such as "the," "Web," "A," or even "HTML," are ignored. If your page has a specific word, it will be ranked higher.Infoseek immediately Yes Infoseek will look for page titles that match keywords (typed by visitors). If you think most of your visitors will type "CGI" as a keyword, so title your page with this word. You can frequently update your record on more than 1 time in 24 hour. Lycos 4-6 weeks Yes Lycos will indexes the popular words in your page, so make sure that contents of your page contains keywords. It also looks in <META>, so make sure that your keywords is there. Like Excite, it will index frames pages.WebCrawler 4-6 weeks Yes WebCrawler lists page titles, so it's a good idea to name your titles relevant to keywords. WebCrawler will not spider all your site. Submit each page separately. Yahoo 4-6 weeks No Yahoo will keep your site in its categories. You may be listed in one or more categories depending on your contents. Searching process will match your page title with description you give to them. You may need to submit your site several times before getting listed.
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